Get Busy, Done Different

Working for yourself instead of for an employer. You sort out your own tax and National Insurance, usually through a yearly Self Assessment tax return to HMRC, so it pays to put some money aside every week.

The point where the money coming in covers your costs, with nothing left over. Your break-even number is how many clients a week that takes. Every client after that is the one that pays you.

Several classes bought together and paid for upfront, for example 6 classes, usually for a little less than paying each week. The class version of a package.

A short, free or low-cost session for people who have never tried something, so they can find out if they like it without committing to the full thing.

The date after which a voucher or package can no longer be used, such as 6 or 12 months from purchase. Whatever you choose, make it clear when someone buys and put it on the voucher.

A treatment (or an amount of money) paid for now, to be used later, usually bought as a present. You get the money before you do the work, so keep it in a separate pot until the voucher is used.

A card that rewards regulars, for example every 6th treatment free. It gives people a reason to come back and can fill a quiet slot.

A set number of treatments (say 3 or 6) bought and paid for upfront, usually with a small saving or a free upgrade. Good for the client, and money in the bank for you now.

Booking a client's next appointment before they leave this one, while they're still floating from the treatment. The easiest way to fill a diary.

A web link that takes people straight to your online diary, so they can see your free times and book without having to message you first.