Get Busy, Done Different

Google's free listing for local businesses (it used to be called Google My Business). It's the box with your name, photos, star rating, opening hours and a 'Book' button that can pop up when people search for what you do.

One sentence that says who you help, with what, and where. For example: 'I help busy mums who never stop feel human again with foot reflexology in Plymouth.' It goes at the top of your bio and booking page.

The one treatment you lead with, everywhere: your bio, your booking page, your Google profile. Everything else stays on your menu, it just sits behind it. If you run classes, it's your hero class.